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The Importance of Online Marketing

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Let’s face it. Online marketing has taken the centre stage in the business world. However, many companies lack a proper strategy and have difficulty harmonizing their online presence to stand out as a brand. Traditional forms such as print, radio and television still exist, but can be much more costly and less effective. As such, it’s crucial to develop a robust and unique online presence to maintain a competitive edge. For example, coupling gift cards to marketing campaigns is a great way to attract new clients and create loyalty among existing ones. Here are some tips to get you on the right track!

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Build a Positive Work Culture With an Employee Reward System

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Nowadays, being an employer of choice is a must to attract and retain quality employees. After all, you’re only as strong as your team. According to Forbes, a positive workplace culture improves teamwork, raises morale, and increases productivity. Consequently, job satisfaction, collaboration and employee wellbeing Nowadays, being an employer of choice is a must to attract and retain quality employees. After all, you’re only as strong as your team. According to Forbes, a positive workplace culture improves teamwork, raises morale, and increases productivity. Consequently, job satisfaction, collaboration and employee wellbeing

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