With the holidays fast approaching, it’s time for company leaders to craft their gifting strategies while adapting to unusual and trying times. Deep-rooted traditions have never been so profoundly shaken and the season of giving won’t be any different. With a high percentage of people working remotely or self-isolating for safety reasons, habitual office potlucks or happy hour mingles with clients won’t be possible this year.
In these uncertain times, how companies treat their teams will be remembered for years to come. According to Forbes, how businesses respond will have a lasting impact on employee behaviour including, engagement, productivity and loyalty. Health and well-being, financial stability, and job security are top concerns for employees, and employers can help address those fears in meaningful ways.
Many businesses have been hit hard this year. As marketing teams scramble to develop effective COVID-19 strategies, the marketplace is inundated with various consumer promotions. Competitors all equally attempt to recoup losses incurred during the crisis while trying to stand out. Studies show that reward-based promotions, which encourage purchases or action, outperform discount-based promotions, which reduce spending at point of purchase. A great way to engage with lost customers or to stimulate brand fidelity is to reward clients with gift cards.
Make sure you get your gift cards in time for the holidays by placing your order before Thursday December 17th.
We are happy to announce that Harry Rosen physical gift cards are now available!
The year 2020, as trying and unpredictable as it has been, has shed light on social constructs and the way Canadian citizens, businesses and governments interact with one another. As is usually the case in this peaceful and wealthy nation, a theme of mutual aid has surfaced and those with resources have rallied to help the less fortunate. Between March and August 2020, Gift Card Warehouse (GCW) observed a rise in gift card volume for the purpose of assisting those in need of essential goods and services during the COVID-19 outbreak.
Now that more and more companies are allowing, encouraging or even mandating remote work, it’s critical to make sure their workforce doesn’t feel excessively isolated. In pre-COVID times, telework was gaining traction in certain industries, but the curve was relatively slow and most workplaces had no policies in place to regulate the usage of it. Even if some employees had adapted to it, most were still used to physically being at work with colleagues and their management team, at least some of the time. With the speed at which everything has drastically shifted, people can feel destabilized. However, there are concrete solutions to foster increased collaboration and inclusiveness, even from afar.
We are happy to announce that Lululemon gift cards are now available!
As business professionals, we know it’s important to continue engaging with clients even after they’ve completed a transaction. With the plethora of companies on the market, customer loyalty is one of the backbones of success. It’s crucial to repeatedly surface in the collective consciousness to stand out of the masses and stimulate repeat transactions. One of the best ways to do that, while engendering brand attachment, is to thank your clientele in memorable ways. We already know that people love receiving gift cards as a reward, so it’s a given that they are used as a tool for customer appreciation. Here are four ideas on how to effectively accomplish that.